A little over 17 years ago I quit practicing law and started working on what would become Trinity Road. We’re a modest company. Modest in size and modest in voice. We’re obviously not anything like Apple, Amazon, Facebook or Twitter. Yet we’re still here. We’re modestly successful. I think we have a future and the best is yet to come.
Occasionally, someone will ask me how we have done it. With no venture funding, no internet experience and with our backs against the walls for much of our existence, how did we survive? How did we survive the dot com crash? How did we survive the still rolling Great Recession.
Great strategy? Strategy played a role. Good people played an important role. The biggest factor…by far…
I didn’t quit.